Advertising Archives

October Answers eMagazineThis is just a quick note to let you know that the October Edition of Answers eMagazine is finished and available. Current subscribers will be sent the download information via email or you can download it directly from the subscribers’ area.

In this month’s issue the Cover Story is about landing pages, what they are, how to use targeted landing pages, and how to write really great landing pages. I’m also running a Special Feature about putting website counters on websites… should you have a counter on your homepage?

In addition, we’ll talk about the difference between reporting and being an expert on your blog, continue our series on tips to increase your conversion rates, and discuss why you should be gearing up for the holidays now.

All in all, it’s a pretty full issue, so I hope you’ll take the time to subscribe to receive your copy now at:

http://imarketingwatch.com/answers/

Newsletters and ezines are a fantastic way to follow up with your target audience and keep your business on the tip of their tongue… so to speak.

Marketing a business with email newsletters can benefit your business because the people who sign up for your newsletter want to hear your message, they are already familiar with your products and services, and you can build a lot of rapport with your target audience through a newsletter. In addition, a well-written newsletter provides you with a tremendous amount of credibility. It puts them in a warm, ready to buy, frame of mind.

Most important of all, however, is that newsletters and ezines can create the additional benefit of generating revenue for your business, provided that you don’t practice any of these humongous newsletter mistakes!

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You’ve spent the time, energy and money to create a great website.

You may even be offering a gift to help you build a list.

But there’s one problem … NO ONE is visiting your website.

It’s tough to build a list and get clients when no one is visiting, isn’t it?!

Website optimization can be expensive

Paying someone to optimize your website can be very expensive. And doing it on your own can be a hit-or-miss endeavor.

Free online marketing techniques

Marketing techniques such as writing and posting articles, press releases, or posting comments on blogs and forums are all great ways to drive traffic, but they can be time consuming and can take awhile before they really start driving significant traffic to your website.

Pay-per-click advertising

Google Adwords on the other hand are a great way to instantly drive traffic to your website. In fact, you can write an ad and have it on page one of the search results for your primary keywords in less than 15 minutes.

Just in case you’re not familiar with Google Adwords, they are the paid ads or sponsored listings that show up at the top and right-hand-side of every Google search results page. These ads are called “pay-per-click” ads because while your ad may show many times on the page, you only pay when someone clicks on your ad and goes to your website.

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