    |
I have to admit that the need for business cards for my online business didn’t occur to me until I had been in business for a couple of years. In my case, my business was completely online and didn’t really seep into my “real” life.
In fact, I was quietly building my online business and no one knew about it… until my mother in law found out. Read the rest of this entry
If your business largely depends on your local market, then getting your website and business listed in Google Maps is really important.
I found a really great article from Duct Tape Marketing that lays out how to get listed and gives you more information about why it’s so important. Well worth reading if your business more local than global!
In addition, here are some other great resources you’ll find useful to learn how to get listed in Google Maps:
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=da37481d-827b-4fe6-a932-8b2a55fb96d5)
Apparently a lot of big businesses hit by our economic downturn have turned to email marketing to try to make up some of their lost sales.
I read an article this morning that talks about a brick and mortar company that required it’s salespeople to acquire at least 25% of customers’ email addresses so that they could conduct email marketing.
When the salespeople couldn’t live up to the quotas, they began submitting made up email addresses… and you can guess what happened then.
The December edition of Answers eMagazine arrives on virtual newstands today. This month’s cover story is, “Santa: Your Marketing Guru.” It’s a cute article written by a contributing author, but I’m not really digging the whole Santa-as-a-marketing-guru-thing.
I think Santa is really just a pawn in an evil plot designed by marketers all over the world to get our money.
How many parents go out and buy gifts in the name of “Santa” just so that their children will get exactly what they asked the fat guy for when they sat on his lap two weeks prior?
Especially parents who have rotten kids! You know… the one’s that deserve and get coal in their stockings.
Let me give you a little background before I get to the Floating Window Review. I finally decided to succumb to the will of the marketing Gods and go back to putting pop up subscription forms on many of my websites… which increased my subscription rate by 200% by the way!
Popups are something that I used to do, but stopped because I hate them so much as a consumer. Well, they work – so I made the business decision to go back to them.
The technology behind popups has changed quite a bit since my last dealings with them, so I did a little investigating into the ones that produce the best conversion rates and checked out some of the newer types of popups like the peel away corners or peel away ads (great for sales pages) and the ones where the background fades away (that’s the one this website uses).
Any of these types work well with my blog and sales websites, but they won’t work with my SBI websites because SBI doesn’t allow ftp access to the server (a real bummer sometimes, but other things about SBI make up for it!).
So I needed a solution that would work with SBI… and I found Floating Windows and decided to give it a try… That’s where this Floating Windows Review finally comes in.
I have to admit that my reason for trying it was more than it’s compatibility with SBI… their website is pretty slick too. Floating Windows has nice graphics, examples of both entry and exit popups, and two nice videos that show you how it all works. Their sales letter is pretty effective (you should check it out if you keep swipe files!).
Cool! I’ll give Floating Windows a shot!
