Article marketing is a terrific way to drive traffic to your website, but it’s a complete waste of time if you don’t bother to target your readers!

There are lots of online entrepreneurs feverishly writing tons of puny articles that no one really wants to read in the hopes of driving hordes of traffic to their websites.  But here’s the problem:  you don’t just want hordes of traffic, you want high quality targeted traffic to visit your website.

Think about it for a minute.

You’re article marketing campaign is designed to to promote something:

  • Website
  • Newsletter or Ezine
  • Blog
  • Product
  • Service
  • Seminar
  • Affiliate product

It naturally follows that you’re writing articles to attract the best visitors to your website.  I’m talking about the kind of high quality visitors that are actually interested in what you have to offer.  These are “targeted readers,” and they are what makes or breaks an article marketing campaign.

You’re not writing for every Tom, Richard, and Harriet browsing around on the internet, and you certainly don’t want to try to be everything to everyone!

So, how do you target your readers?

Your first stop is to put yourself in your targeted readers shoes for a minute and answer some basic questions:

  1. Who do you want to read your article?
  2. What is their age, sex, occupation, etc.?
  3. What are those people looking for when they go online?
  4. What kind of information are they searching for?
  5. Do they have any problems related to what you have to offer?

Knowing the answers to these questions will allow you to write articles that go right to the heart of your targeted readers.  It will also get the most bang for your buck from each article that you write.

After you figure out who the targeted readers for your product are, then you have to do some keyword research.  You want to find keywords that your targeted readers would use to find information about your niche, product, problem, or subject area.

Once you’ve chosen a keyword to write your article around and you’re ready to sit down and actually write your article, pretend that you are talking directly to one of your targeted readers.  Make your article conversational and personable.  Your article marketing campaign should be designed to speak directly to your targeted readers in a way that will peak their interest.

You want them to find your articles, read them, and then click through to your website… simple as that.

Article marketing is a really great way to increase targeted traffic to your website, when done correctly. If you create an article marketing campaign specifically for targeted readers, then your article is sure to be read by the people who really count for your business.

If you’d like to learn more about article marketing and how to target readers, check out The Amazing Article Formula now .

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