Doing Demos That Count
My kids are on a demo team for tae kwon do, which means that they perform tae kwon do demonstrations in our local area. Usually they demo, along with their teammates, at local area businesses, clubs, etc. As a parent, I’ve encouraged the kids to perform demonstrations because I think it helps them with their confidence and forces them to perfect their techniques. After all, if they can perform in front of thousands of strangers at a tae kwon do tournament (which they have), they certainly have enough confidence to do a lot of things that are outside most people’s confort zones (which they do).
As a business owner and marketer, I totally understand why the demo team exists… to solicite new members to our dojang!
It’s a sound marketing strategy, in theory, but something happened over the weekend that really got me to thinking about the whole thing. Read more
What Do Seeds Have To Do With Direct Mail?
Did you know that Americans get an average of 1.7 pieces of junk mail everyday (I know it seems like at least twice that at my house!)? It’s estimated that 75% of that junk mail goes straight to the trash before it’s even opened, so the real challenge for most businesses that use direct marketing is to actually get people to open their pieces.
You just can’t sell people your product if they never even see your message… that’s the first big hurtle in direct marketing.
Recently I received a piece of unsolicited mail that got my attention… In fact, it actually got me to open it even though I knew I wasn’t interested in this company. Let me set it up for you. Read more
Why I’m NOT on the ‘Traffic Secrets’ Bandwagon
I can’t believe how many email messages that I’ve received regarding the new Traffic Secrets 2.0 course due out today at noon… it’s completely ridiculous!
But then again, that’s why John Reese makes so much money with his product launches.
I have gotten every kind of email you can image — everything from the “buy this from me and I’ll give you all these bonuses” to “I’m above all this, but buy it from me anyway” to the pre-written email messages in the affiliate area of the Traffic Secrets website.
Since Traffic Secrets is giving away 51% commission on the course (and there is a pretty heafty pricetag), it’s no wonder that so many affiliates are trying to cash in on a huge payday when it releases. But I really wonder how many affiliates are going to make any sales… aside from the sale that the affiliate buys himself (or herself). Read more
Answers In July
The July Issue of Answers eMagazine is finally out and available for your enjoyment (at least I hope you enjoy it!)
In this month’s issue we’ll discuss link trading and find out if it’s worth spending your time on, talk about a killer way to increase your article revenue, and point out some ways that you can actually market your business while helping your child’s school at the same time.
In addition, I also recently joined Dan Lok’s Insiders Club, so there’s a full review of that little gem as well. You can get your copy of this months issue anytime at:
http://www.imarketingwatch.com/answers/july2008.pdf
On a personal note…
The last couple of weeks have been a little rough, but thanks to your many well-wishes and a little help from above I’m well on my way to a full recovery. Thanks for your concern!
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