Floating Window Review

Let me give you a little background before I get to the Floating Window Review. I finally decided to succumb to the will of the marketing Gods and go back to putting pop up subscription forms on many of my websites… which increased my subscription rate by 200% by the way!

Popups are something that I used to do, but stopped because I hate them so much as a consumer. Well, they work - so I made the business decision to go back to them.

The technology behind popups has changed quite a bit since my last dealings with them, so I did a little investigating into the ones that produce the best conversion rates and checked out some of the newer types of popups like the peel away corners or peel away ads (great for sales pages) and the ones where the background fades away (that’s the one this website uses).

Any of these types work well with my blog and sales websites, but they won’t work with my SBI websites because SBI doesn’t allow ftp access to the server (a real bummer sometimes, but other things about SBI make up for it!).

So I needed a solution that would work with SBI… and I found Floating Windows and decided to give it a try… That’s where this Floating Windows Review finally comes in.

I have to admit that my reason for trying it was more than it’s compatibility with SBI… their website is pretty slick too. Floating Windows has nice graphics, examples of both entry and exit popups, and two nice videos that show you how it all works. Their sales letter is pretty effective (you should check it out if you keep swipe files!).

Cool! I’ll give Floating Windows a shot!

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1ShoppingCart Review: Great Phone Support

Last week I signed up for a second autoresponder account over at 1ShoppingCart.com (my main autoresponder is hosted at Aweber). I had a shopping cart set up through them about a year ago, but have since changed how I take credit cards and canceled the service. So, when I needed a second autoresponder, they were my first stop.

I needed the new autoresponder for a new list building method that I’m testing out and I wanted to keep the test separate from my other lists. I’ll tell you all about the list building test that I’m doing when my testing is complete… in about three weeks.

To make a long story short, I ended up having to close the 1ShoppingCart autoresponder because it wasn’t compatible with the test… through no fault on the 1ShoppingCart side.

In order to close the account, I had to actually call them on the phone and cancel. I’m normally not crazy about having to call to cancel because I like to do everything online. It’s usually much faster and less frustrating.

Well, the customer service people at 1ShoppingCart really surprised me!

They were courteous, professional, and very friendly. In fact, I’d have to say that it was a downright pleasure to speak to them!

With good customer service at such a premium in so many businesses, I thought it was worth mentioning a pleasant encounter with 1ShoppingCart.

The August Edition of Answers eMagazine Now Available!

This is just a quick note to let you know that I have the August Edition of Answers eMagazine ready and available for your enjoyment (At least I hope you enjoy it!)

In this month’s issue we’ll discuss giveaway events and how to use them to build your email list, talk about how AIDA can help you write your next sales letter, and I reviewed the Top Secret Magic Code. Believe me, you don’t want to miss this review. I’ll give you a hint… it was ugly.

In addition, there’s also a couple of other articles that I think you’ll like, including my take on the American Presidential Election marketing campaigns.

Only subscribers can get current and archived issues, so I hope you’ll subscribe now!
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Answers In July

The July Issue of Answers eMagazine is finally out and available for your enjoyment (at least I hope you enjoy it!)

In this month’s issue we’ll discuss link trading and find out if it’s worth spending your time on, talk about a killer way to increase your article revenue, and point out some ways that you can actually market your business while helping your child’s school at the same time. 

In addition, I also recently joined Dan Lok’s Insiders Club, so there’s a full review of that little gem as well.  You can get your copy of this months issue anytime at:

http://www.imarketingwatch.com/answers/july2008.pdf

On a personal note… 

The last couple of weeks have been a little rough, but thanks to your many well-wishes and a little help from above I’m well on my way to a full recovery.  Thanks for your concern!

Answers eMagazine - May Edition Now Available!

This is just a quick announcement to let you know that the latest issue of Answers eMagazine is done (whew!) and ready for you to read anytime at:

http://www.imarketingwatch.com/answers/may2008.pdf

As you already know, this is a pretty new ezine, so it’s taken me some time to settle in to a format and a system for producing it… I think this is our best issue yet, but I hope you’ll let me know what you think of it!

This month we’ve tackled a variety of topics such as how to profit from your email list, ebook creation strategies, and even business cards for online business.  Oh, I almost forgot… Part 2 of List Building: 62 Super Strategies For Gaining Subscribers is also in this issue.

I’m already hot on the job planning out next month’s issue, so if there is something in particular you’d like to see, let me know!

Why I Can’t Wait to Write My Next Sales Letter!

I’ve always been a big fan of swipe files. It’s taken me over 10 years to develop a reasonable collection of swipe files to help me with my copywriting. For years I’ve collected direct marketing pieces, online sales letters, autoresponder messages, etc. that I thought were particularly effective. I have dozens of file folders full of hundreds of pieces… and I drag it all out and spread it all over the living room and my office when I need to get a little copywriting inspiration.

It’s a huge mess!

You see, whenever I see a direct marketing piece that has a great headline, awesome bullets, a really terrific closing, etc., I keep the entire direct marketing piece so that the part I want to swipe stays in context. I try to keep them organized, but it’s nearly impossible! The real problem is that I can rarely find what I want when I want it.

How frustrating!!! Read more

April 22, 2008 · Filed Under Copywriting, Direct Marketing, General Online Business, Reviews

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