I’ve Been Blogging All Wrong!
As I got up this morning and realized how long it’s been since I posted anything on my blogs, I realized that I really don’t like blogging. In fact, in some ways I absolutely hate it. So I’m started asking myself if blogging is really doing anything for my business, if there’s better activities I can employ, and if I should continue blogging.
I’ve spent the better part of the last week analyzing my business.
I’ve delved deeply into my stats, tracked where the revenue is coming from, and analyzed my websites and traffic. Here’s what I actually came up with. Read more
Humongous Newsletter Mistakes
Newsletters and ezines are a fantastic way to follow up with your target audience and keep your business on the tip of their tongue… so to speak.
Marketing a business with email newsletters can benefit your business because the people who sign up for your newsletter want to hear your message, they are already familiar with your products and services, and you can build a lot of rapport with your target audience through a newsletter. In addition, a well-written newsletter provides you with a tremendous amount of credibility. It puts them in a warm, ready to buy, frame of mind.
Most important of all, however, is that newsletters and ezines can create the additional benefit of generating revenue for your business, provided that you don’t practice any of these humongous newsletter mistakes!
Are You Bouncing Visitors?
When people start analyzing their website traffic, one of the statistics that’s always included is unique visitors. In other words, your traffic statistics always includes the number of people who visit your website for the very first time.
For a lot of websites, this number can look very good until you dig a little deeper and find out what your bounce rate is. A bounce is when a visitor lands on a page on your website and never clicks through to any other pages before leaving. Therefore it follows that a bounce rate is the percentage of website visitors who land on one of your pages and then leave without going any deeper into your website.
Unless you’re talking about a landing page that’s designed for a specific purpose, like sending visitors to an affiliate website, then a website that has a high bounce rate is highly undesirable. I don’t know about you, but I want my unique visitors to come on in to my website, take their coats off, and stay awhile. I want them to click around and visit several of my pages, subscribe to my ezine, make some comments on my blog, and generally make themselves at home.
I’m betting that you feel the same way.
When A Guru Loses It… And Takes It Out On His List
I subscribe to a lot of lists in the online business and marketing world as well as competing newsletters in my various niches. I do it so that I can keep on top of what’s going on with my competition, the various industries I’m involved in, and the internet in general… and I suggest that you do it too because it can be very enlightening at times.
I had one of those enlightening moments this weekend where one of the self-proclaimed gurus of internet marketing completely lost it with his list, alienated his subscribers, and probably lost a lot of folks.
Let me set up the story for you and explain how he could have avoided the whole thing…
Check Out This Super Unprofessional Proposal I Received Yesterday
I recently received an email from another online business asking to purchase advertising on one of my non-business related websites that was soooo unprofessional that it made me stop and think about how many people send out email like this all the time… then expect to be taken seriously.
Let me give you a little background…
Are You Building Rapport or Driving Visitors Away?
As an online business, one of the most difficult challenges you face is building rapport with your website visitors. Relationship building is the backbone of any business and if that’s not what you’re trying to do in your online business, then you’re really missing the boat. Unfortunately, some websites never have a chance, even with the best of intentions, because they’re working double time to irritate, isolate, and offend their website visitors. They don’t connect with their visitors and the end result is that they drive their visitors away in droves.
Are you making any of these Top 10 website mistakes? Read more
Do your customers hit the back button right before they buy?
I recently went to a small business membership website aimed at showing people how to maximize their online sales. I’d heard that the site was really great and I planned to join… only I didn’t.
Three specific things turned me off about the monthly subscription and made me think that this membership website really wan’t all it was cracked up to be.
So… I hit the back button.
Are you making these three small business mistakes? Read more
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