Make More Money: 3 Overlooked Profit Opportunities on Your Site
If you’re already selling anything online, this article is going to show you how to add extra revenue you didn’t even know you had “hiding” in your site without getting any more visitors.
Overlooked Way #1 - An Upsell:
If you’ve been in marketing for any time, you’ve probably heard of “upsells” or “bumps.” Car dealers are excellent at using this technique. Once you have agreed to buy a car you then go into the finance office. This finance guy is really another place where they try to extract as much money as possible from you; dealer financing, extended warranties, rust coating, a low-jack security system, etc. These additions will normally add as much, or more, profit to the dealer as the original sale.
October Issue of Answers eMagazine
This is just a quick note to let you know that the October Edition of Answers eMagazine is finished and available. Current subscribers will be sent the download information via email or you can download it directly from the subscribers’ area.
In this month’s issue the Cover Story is about landing pages, what they are, how to use targeted landing pages, and how to write really great landing pages. I’m also running a Special Feature about putting website counters on websites… should you have a counter on your homepage?
In addition, we’ll talk about the difference between reporting and being an expert on your blog, continue our series on tips to increase your conversion rates, and discuss why you should be gearing up for the holidays now.
All in all, it’s a pretty full issue, so I hope you’ll take the time to subscribe to receive your copy now at:
http://imarketingwatch.com/answers/
Answers For September
I know it’s a bit late, but after two days of no internet access due to storms and power outages I’ve finally been able to post the September edition of Answers eMagazine.
In this month’s issue we’ve discussed sales letters and I’ve given you some tips on how you can increase your conversion rate, we’ve continued our discussion of giveaway events by talking about how to build profit into them, and we’ve explored how you can choose the right subscriber incentive for your market.
In addition, we’ve got an article about the branding power of article marketing and I’ve put together a step-by-step tutorial on how to upsell while using Clickbank.
Subscribers can get their copy anytime in the subscriber area, as well as download all back issues of Answers eMagazine.
If you’re not a subscriber, but you’d like to become one, you can sign up to get your own copy of Answers at:
http://imarketingwatch.com/answers/
The August Edition of Answers eMagazine Now Available!
This is just a quick note to let you know that I have the August Edition of Answers eMagazine ready and available for your enjoyment (At least I hope you enjoy it!)
In this month’s issue we’ll discuss giveaway events and how to use them to build your email list, talk about how AIDA can help you write your next sales letter, and I reviewed the Top Secret Magic Code. Believe me, you don’t want to miss this review. I’ll give you a hint… it was ugly.
In addition, there’s also a couple of other articles that I think you’ll like, including my take on the American Presidential Election marketing campaigns.
Only subscribers can get current and archived issues, so I hope you’ll subscribe now!
Read more
What Do Seeds Have To Do With Direct Mail?
Did you know that Americans get an average of 1.7 pieces of junk mail everyday (I know it seems like at least twice that at my house!)? It’s estimated that 75% of that junk mail goes straight to the trash before it’s even opened, so the real challenge for most businesses that use direct marketing is to actually get people to open their pieces.
You just can’t sell people your product if they never even see your message… that’s the first big hurtle in direct marketing.
Recently I received a piece of unsolicited mail that got my attention… In fact, it actually got me to open it even though I knew I wasn’t interested in this company. Let me set it up for you. Read more
Answers eMagazine - May Edition Now Available!
This is just a quick announcement to let you know that the latest issue of Answers eMagazine is done (whew!) and ready for you to read anytime at:
http://www.imarketingwatch.com/answers/may2008.pdf
As you already know, this is a pretty new ezine, so it’s taken me some time to settle in to a format and a system for producing it… I think this is our best issue yet, but I hope you’ll let me know what you think of it!
This month we’ve tackled a variety of topics such as how to profit from your email list, ebook creation strategies, and even business cards for online business. Oh, I almost forgot… Part 2 of List Building: 62 Super Strategies For Gaining Subscribers is also in this issue.
I’m already hot on the job planning out next month’s issue, so if there is something in particular you’d like to see, let me know!
Why I Can’t Wait to Write My Next Sales Letter!
I’ve always been a big fan of swipe files. It’s taken me over 10 years to develop a reasonable collection of swipe files to help me with my copywriting. For years I’ve collected direct marketing pieces, online sales letters, autoresponder messages, etc. that I thought were particularly effective. I have dozens of file folders full of hundreds of pieces… and I drag it all out and spread it all over the living room and my office when I need to get a little copywriting inspiration.
It’s a huge mess!
You see, whenever I see a direct marketing piece that has a great headline, awesome bullets, a really terrific closing, etc., I keep the entire direct marketing piece so that the part I want to swipe stays in context. I try to keep them organized, but it’s nearly impossible! The real problem is that I can rarely find what I want when I want it.
How frustrating!!! Read more
Do your customers hit the back button right before they buy?
I recently went to a small business membership website aimed at showing people how to maximize their online sales. I’d heard that the site was really great and I planned to join… only I didn’t.
Three specific things turned me off about the monthly subscription and made me think that this membership website really wan’t all it was cracked up to be.
So… I hit the back button.
Are you making these three small business mistakes? Read more
What’s With Dan Kennedy’s Blog?
Okay, I hate to criticize a marketing guru like Dan Kennedy… after all, he is touted as being THE MAN by tons of marketing types who really know their business… but what’s with his blog? Read more
What is Pre-Selling?
Any useful discussion of pre-selling must start with an understanding of exactly what pre-selling is.
For our purposes, pre-selling means:
- To promote (a product not yet on the market) by means of advertising.
- To condition (a potential customer) in advance for later purchase of a product.
In reality, pre-selling is the art of building relationships. Read more
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