Make More Money: 3 Overlooked Profit Opportunities on Your Site
If you’re already selling anything online, this article is going to show you how to add extra revenue you didn’t even know you had “hiding” in your site without getting any more visitors.
Overlooked Way #1 - An Upsell:
If you’ve been in marketing for any time, you’ve probably heard of “upsells” or “bumps.” Car dealers are excellent at using this technique. Once you have agreed to buy a car you then go into the finance office. This finance guy is really another place where they try to extract as much money as possible from you; dealer financing, extended warranties, rust coating, a low-jack security system, etc. These additions will normally add as much, or more, profit to the dealer as the original sale.
Answers For September
I know it’s a bit late, but after two days of no internet access due to storms and power outages I’ve finally been able to post the September edition of Answers eMagazine.
In this month’s issue we’ve discussed sales letters and I’ve given you some tips on how you can increase your conversion rate, we’ve continued our discussion of giveaway events by talking about how to build profit into them, and we’ve explored how you can choose the right subscriber incentive for your market.
In addition, we’ve got an article about the branding power of article marketing and I’ve put together a step-by-step tutorial on how to upsell while using Clickbank.
Subscribers can get their copy anytime in the subscriber area, as well as download all back issues of Answers eMagazine.
If you’re not a subscriber, but you’d like to become one, you can sign up to get your own copy of Answers at:
http://imarketingwatch.com/answers/
Where Harry Potter Really Messed Up
I have to admit, I was really looking forward to Harry Potter and The Half-Blood Prince - due out in November 2008… That was until I heard the astounding news that the Warner Brothers Studio was pushing it back until July 2009.
I call this astounding news because the only reason that I’ve heard sited for bumping it back was so that the studio could make more money.
In other words, they made a killing on The Dark Knight and so they didn’t need a big blockbuster this fall to end out the year… so why not push it back so that they can seed their profits for next year? In addition, the kids are out of school and movies are more accessible to them, and they’ve also got the DVD/Christmas season release to consider.
HUGE mistake.
Let me tell you why I think the studio has really messed up on this one…
Read more
Thank You Page Turn-Offs
Today I purchased an affiliate marketing product that I planned to review and I came across an extremely irritating online marketing practice that I’ve seen all too often. It’s the multiple part thank you page. Here’s how it works: Read more
Are You Leaving Money On The Table?
Hopefully today’s post will get you thinking about what you can do to actually boost your profit from each and every one of your customers. After all, you’ve spent considerable time and money working to acquire your customers through your lead generation and marketing efforts, but what’s the lifetime value of each one of your customers?
If you’re like most online business owners, you probably never really thought about it… but it’s an important question you should ask yourself.
Why? Because if you only sell to each one of your customers one time, then you are leaving a lot of money on the table and greatly lowering the lifetime value of each one of your customers. Let me explain the whole concept of lifetime value by putting some real numbers on it. Read more
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