Tactical Marketing vs. Strategic Marketing
I bet you never really thought about tactical marketing vs. strategic marketing… most online businesses and would-be entrepreneurs don’t.
Personally, I think that’s why a lot of new online businesses fail to ever produce a reasonable profit.
In a recent article at 10stepmarketing.com, Debbie LaChusa stated that a majority of the marketing information available online only addresses tactical marketing instead of providing sound strategic marketing techniques. In other words, most online marketing information only gives you half of the story… a small part of what you actually need to succeed online.
They’re teaching you how to write copy. How to publish an ezine. How to market your business by writing articles or by issuing press releases. How to market by teaching teleseminars or doing speaking engagements. Or even how to network effectively.
Yes, these are all very valid ways to market your business.
So, what’s the problem?
Without a well-thought-out marketing strategy behind them, your chances of finding success with any or all of these marketing tactics is limited.
Debbie goes on to explain that strategic marketing is the other half of the online marketing puzzle where you actually sit down and draw up a detailed plan for exactly how and what you’re going to do to market your business online. Frankly, I couldn’t agree more. Without a sound marketing strategy and a detailed plan of action, you’re likely to float from one method to another without ever actually finding success with any of them.
Writing up a marketing plan is more than simply writing down what kind of online marketing methods you plan to use, it’s also requires that you think about who your potential customer is, what their needs and motivations are, who your competition is and what they are doing to attract customers, and other factors that will affect your marketing success.
Once you have a clear picture of your customer and what you want to accomplish, it becomes much easier to outline a set of marketing methods and tactics that will attract your desired customer. As Debbie states:
You put all these puzzle pieces together to create a strategy and a plan to grow your business.
Yes, that strategy may involve things like writing effective ad copy, publishing an ezine, article marketing, writing press releases, and maybe even doing some speaking or networking.
But the difference is, you now have a game plan driving your use of these marketing tactics. You know what you want to achieve. You know who you’re trying to reach. You know where you can find them. And you know what you must say to persuade them.
And, most importantly , you have a plan that ensures you’ll stick with your marketing consistently enough to actually move the needle toward your goals.
Do you have a strategic marketing plan?
If you don’t, then I highly suggest the 1 Hour Marketing Plan.
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good article, i have now an idea how my team and i will start our own online business.