One of the most difficult challenges you’ll face as an online entrepreneur is pricing your products. It’s difficult to strike a balance between pricing it high enough to make a good profit and low enough to make sales.
Lowering Your Price To Compete
This is a strategy that a lot of product owners mistakenly try in order to increase sales and gain more customers. It sounds right — lower your price so that your product is less expensive than your competition.
Unfortunately, this strategy almost never works and will actually result in fewer sales, not more.
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Last week I spent several days working on copywriting and putting together some 
The Google Slap, in case you aren’t familiar with the term, is a nasty little punishment that Google wages against Adwords advertisers that don’t live up to Google expectations. It’s punitive, uncompromising, and completely non-customer centered.
Like most online businesses and websites, I bet you spend the majority of your time marketing for new visitors to your website. One of the best ways to gain new targeted traffic for any website is to offer great freebies.
