One of the most difficult challenges you’ll face as an online entrepreneur is pricing your products. It’s difficult to strike a balance between pricing it high enough to make a good profit and low enough to make sales.
Lowering Your Price To Compete
This is a strategy that a lot of product owners mistakenly try in order to increase sales and gain more customers. It sounds right — lower your price so that your product is less expensive than your competition.
Unfortunately, this strategy almost never works and will actually result in fewer sales, not more. Read the rest of this entry
Last week I spent several days working on copywriting and putting together some new marketing campaigns. Doing that much pure writing always makes me take special notice the kinds of things that others are putting out there.
The Google Slap, in case you aren’t familiar with the term, is a nasty little punishment that Google wages against Adwords advertisers that don’t live up to Google expectations. It’s punitive, uncompromising, and completely non-customer centered.
Let me lay out my story for you.
I’ve been running Google Adwords campaigns for years from the same account, for several different niche websites. I’ve never had a problem with them — I’ve always diligently followed the rules: Read the rest of this entry
Like most online businesses and websites, I bet you spend the majority of your time marketing for new visitors to your website. One of the best ways to gain new targeted traffic for any website is to offer great freebies.
Most websites offer the typical ebook, report, or audio, but I think it’s high time to go beyond the typical and do something a little different.
Here are 3 seldom used, but highly effective ideas for freebies that you can use on your website to increase traffic.
If you’ve ever tried to generate new product ideas and come up dry, this podcast is for you! Today I’m lining up three killer idea generators to help you create the perfect product for your niche or business. Read the rest of this entry
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One of the most difficult challenges you’ll face as an online entrepreneur is pricing your products. It’s difficult to strike a balance between pricing it high enough to make a good profit and low enough to make sales.
Last week I spent several days working on copywriting and putting together some 
The Google Slap, in case you aren’t familiar with the term, is a nasty little punishment that Google wages against Adwords advertisers that don’t live up to Google expectations. It’s punitive, uncompromising, and completely non-customer centered.
Like most online businesses and websites, I bet you spend the majority of your time marketing for new visitors to your website. One of the best ways to gain new targeted traffic for any website is to offer great freebies.
