Archive for June, 2009

Learn how to increase your target market exponentially and increase sales and profits using the products that you already have! All it takes is a little creativity and thinking outside of the box to easily increase your target market, no matter what you sell.

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Recently, I began promoting a Clickbank affiliate product that claimed to have a conversion rate of 1 in 16.  This product was owned by a reputable entrepreneur and showed documentation that “proved” the conversion rate that they claimed.

As an affiliate, it looked like a good deal.

Just send targeted visitors to the sales page and make one sale for every sixteen or so visitors you send them.

So, I started working on my affiliate marketing campaign for the product.  In this case, I decided to use pay per click(PPC) to promote it.  Here’s why I started with PPC:

Read the rest of this post at www.The-Affiliate-Directory.com (one of my other blogs)

I came across a sales letter today that had a lot of sales page errors in it — so I created a video to show you why it’s important to do your research before you buy an internet marketing product from a self-proclaimed “guru.”

In addition, hopefully this sales letter mistakes video will show you what NOT to do when you create your own sales pages!

I have to admit that the need for business cards for my online business didn’t occur to me until I had been in business for a couple of years. In my case, my business was completely online and didn’t really seep into my “real” life.

In fact, I was quietly building my online business and no one knew about it… until my mother in law found out. Read the rest of this entry

Online business owners often feel that they have to do everything themselves in order to make money online.  The reality, what they really need to learn is what tasks they need to accomplish themselves and what tasks they should outsource.

Trying to do everything yourself actually prevents you from making money in your online business.

Although it may be a little scary at first, outsourcing less important tasks is really important to your online success.  That’s why I’ve put together a list of the top 3 reasons why online businesses should outsource.

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Social Media Marketing: An Hour a DaySocial Media Marketing, otherwise known as SMM, has gained a lot of traction over the last few months.  In fact, I’ve been doing some experiments of my own with SMM and have found it to be an extremely effective FREE method of promoting products, websites, newsletters, and virtually anything else you want to promote online.

The problem with SMM is that it can also be VERY time-consuming if you don’t develop a plan of attack.

That’s where Social Media Marketing: An Hour a Day comes in to the picture!

Product Description

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Develop an Integrated, Successful Social Media Strategy

A Step-by-Step Guide

Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable competitive advantage. Learn how you can tap the Social Web and amplify your current marketing efforts by listening and participating in conversations that drive measurable results.

  • Develop and effectively pitch a successful social media campaign inside your company
  • Learn how to become a genuine Social Web participant
  • Build a map of your key conversation-generators as you evaluate every point of contact between you and your customers
  • Get to the sweet spot of social media marketing—the consideration phase of the purchase funnel
  • Leverage all the tools available—blogs, RSS feeds, podcasts, video and photo sharing, and more
  • Use social media measurement tools, including the Net Promoter score, and apply metrics from platforms such as Bazaarvoice, BlogPulse, and Cymfony
  • Learn best practices for launching your social media program and measuring the results

You’ll also find:

  • A comprehensive look from the savvy marketer’s perspective at social sites and services—MySpace, Facebook®, LinkedIn®, and Twitter, along with YouTube, Seesmic, Eventful, and FriendFeed
  • Straightforward tools for building social media into your current marketing program
  • Real-world case studies that illustrate successes to learn from and mistakes to avoid

Read More About Social Media Marketing: An Hour a Day