Your headline is a critical component of any marketing piece you create, whether it’s a sales letter, brochure, article, or anything else you use to promote your business. That’s why it worth spending some time working out the perfect headline for your promotion. After all:
- A headline must capture the attention of your prospect.
- A headline must tell your prospect what’s in it for him.
- A headline must deliver a complete, immediately understandable message.
- A headline must pull the prospect into the copy… compelling him to keep reading.
In essence, a headline should motivate your prospect to respond.









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