Copywriting for short attention spans is always going to be a consideration… no matter what you happen to be writing.
I’m guilty of it and I bet you are too.
I regularly scan through sales letters, website copy, articles, etc. so I can quickly get to the meat of the matter and move on.
That’s why it’s important to keep that in mind in all your writing. Sherice Jacob wrote an interesting article on the subject for Copyblogger called, “How to Write Copy for Short Attention Spans” that addresses the things you need to do to get your reader’s attention when you are writing your own sales material.
Finding profitable Clickbank products to promote to your visitors, customers, and subscribers is one of the most important things you can do to ensure your affiliate marketing success. After all, you want to make sure that any product you spend your time, effort, and money promoting will create revenue for you, right?
So I’ve broken down the process of finding profitable Clickbank product to promote into three easy steps. Read the rest of this entry
Twitter Power: How to Dominate Your Market One Tweet at a Time Review
“Arguably, one of the best tomes…Twitter Power is jam-packed with clever ways to start and dominate a marketplace.” (Brandopia.typepad.com, March 23rd 2009)
Review
“For months I saw and heard the buzz about Twitter, but it wasn’t until Joel told me details about it that I fully understood its marketing implications. Now I can clearly see how this free site can help me further build relationships with my customers, and I am going to be ‘tweeting’ frequently! In fact, I have already started, thanks to Joel. So thanks for writing this book, Joel. It’s going to help a lot of people grow their business!”
Stephen Pierce (www.MakeRealMoneyOnTheInternet.com)
“In the short amount of time I have had with Joel Comm, I can clearly see that this is a man who understands how to build profitable Internet businesses. Twitter Power is sure to set a new standard for those seeking to broaden their entrepreneurial vision to include the latest Internet technologies. I recommend you read it and begin applying it to your business right away!”
Bill Bartmann, Billionaire Business Coach (www.billioanireu.com)
“I was lucky. Joel Comm sat down with me and explained what Twitter is, how it works, and how I could and should be using it for my business. Joel knows more about using Twitter than any other human, and the proof is in his own massive success with “tweeting.” You’re even luckier; in this book, Joel will teach YOU everything you need to know about Twitter—and you don’t even need to buy him lunch.”
Dan O’Day, radio advertising guru (www.twitter/dan_oday)
“I’m amazed how many people are not yet using Twitter to connect with customers and associates. Once again, Joel Comm leads the way into the future by showing people how they can have increased success by taking some very simple actions. This book has inspired me to take my social media presence to the next level!”
Christopher Howard, wealth and personal achievement expert
“Social media has given online business the fuel to ride the next wave of the Internet for many years to come. If you want to be on the cutting edge of strategies that are being implemented by the most successful businesses, Twitter Power is a must-read. Joel has done a great job of demonstrating how a minor investment of time and energy can result in long-term payoffs. No wonder they call him the Social Media Expert!”
Kristopher Jones, CEO of Pepperjam and author of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
“Joel Comm’s understanding of social media and its applications for entrepreneurs and the growth of their businesses is remarkable. Beyond his knowledge, it is his ability to communicate it effectively that makes him stand apart, while his humor in delivery keeps you coming back for more. “
Jen Groover, a “One Woman Brand” and founder of Butler Bag LLC
“I’ve been a big fan of Joel’s ability and track record to keep up and explain the importance of new web-based communication tools and trends. I consider him to be at the front edge of the Internet and a sage guide to help you grasp and understand changes in the fast-paced online world.”
Tony Rubleski, Amazon #1 bestselling author (www.MindCaptureBook.com)
“Thanks, Joel, for this intriguing look at Twitter. You’ve proven that Twitter Power isn’t just about making new connections to generate sales. It’s about brand-building, focus groups, the exchange of ideas and the emotion of debate. All conducted in real time via computer, cell phone, PDAs, and perhaps even TV by the time you read this. When you add in the incredibly viral nature of Twitter, the possibilities are virtually endless.”
Dan Nickerson (www.YouMetDan.com)
“I’ve been following Joel on Twitter for a while now and I’ll be frank—he annoys me . But in a good way. He always manages to grab my attention in Twitter, despite the limited words availablle within the
microblogging platform. This clearly demonstrates that Joel understands how this new and powerful social media tool should be used. If you want to unleash the power of Twitter for your business, Joel is someone you should pay attention to.”
Yaro Starak (www.entrepreneurs-journey.com)
“I’m a twittering fool. Twitter is one of the most addicting things on the net. Besides the fact you get to update everyone and talk to people you’d rarely talk to, it’s a great tool for building an online buzz. Make sure you follow Joel Comm on this subject, because he’s on the cutting edge of this.”
Matt Bacak, Internet multi-millionaire, Atlanta, GA
Word of Mouth Marketing: How Smart Companies Get People Talking Review
Who Is Talking About You?
Master the art of word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz – when to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner — and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion — and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
Reviews From Real People
“A quick, practical, and extremely useful guide to word of mouth marketing.”
— Emanuel Rosen, author of The Anatomy of Buzz
“As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one’s worth your time.”
— Jonah Bloom, Executive Editor, Advertising Age
“It’s brief. It’s elementary. It’s obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life.”
— Bob Garfield, Host, NPR’s On The Media
“No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.”
— Peter Fader, Professor, Wharton School of Business
“A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company.”
— Ed Keller and Jon Berry, the Keller Fay Group, authors of The Influentials
“It’s an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend.”
— Brad Santeler, Director, Kimberly-Clark
“The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. No hype. No smoke and mirrors. No overblown promises.”
— Don E. Schultz, Professor Emeritus-in-Service, Northwestern University
“Word of mouth is the valuable currency in today’s advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way.”
— Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists
“There is no wasted word in this practical guide. Pure nuts-and-bolts how-to’s for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best.”
— George Silverman, author ofThe Secrets of Word-of-Mouth Marketing
“Andy Sernovitz’s book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE roadmap to what drives it.”
— MaryLee Sachs, Chairman, US, Hill & Knowlton, Inc.
“Forget the overinflated hype that characterizes many business books. Andy has written a ‘real world’ guide.”
— Paul M. Rand, Partner, Global Chief Development and Innovation Officer, Ketchum
“There is a wrong way and a right way to market in a networked world. Andy lays out simple steps to ethical and effective messaging.”
— Shawn Gold, Senior Vice President, MySpace
“Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It’s all here.”
It’s been a big pet peeve of mine for awhile now. The majority of self-declared internet marketers are messing up Twitter for the rest of us!
Twitter is an awesome tool for connecting with people personally and professionally. You can talk to others in your niche or area of interest, share advice, provide resources, and network with people all over the world.
I love it and I’m becoming a total Twitter addict.
Copywriting for short attention spans is always going to be a consideration… no matter what you happen to be writing.
