My kids are on a demo team for tae kwon do, which means that they perform tae kwon do demonstrations in our local area. Usually they demo, along with their teammates, at local area businesses, clubs, etc. As a parent, I’ve encouraged the kids to perform demonstrations because I think it helps them with their confidence and forces them to perfect their techniques. After all, if they can perform in front of thousands of strangers at a tae kwon do tournament (which they have), they certainly have enough confidence to do a lot of things that are outside most people’s confort zones (which they do).
As a business owner and marketer, I totally understand why the demo team exists… to solicite new members to our dojang!
It’s a sound marketing strategy, in theory, but something happened over the weekend that really got me to thinking about the whole thing. Read the rest of this entry
Did you know that Americans get an average of 1.7 pieces of junk mail everyday (I know it seems like at least twice that at my house!)? It’s estimated that 75% of that junk mail goes straight to the trash before it’s even opened, so the real challenge for most businesses that use direct marketing is to actually get people to open their pieces.
I can’t believe how many email messages that I’ve received regarding the new 
