Archive for March, 2008

How to Get More RSS Subscribers… And How to Lose Them

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EVERYONE could use more RSS subscribers to their blog.  As you know, RSS subscribers are the lifeblood of any successful blog… without them, your blog is doomed to blogging obscurity.  With lots of subscribers, however, you can bask in all your blogging glory and reap the benefits of a highly successful blog.

So HOW do you get more RSS subscribers?

Before you can figure out how to get more subscribers to your blog, you have to understand why people actually go to the trouble of subscribing to your feed.  Here’s why people subscribe… are you ready?

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Thank You Page Turn-Offs

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Today I purchased an affiliate marketing product that I planned to review and I came across an extremely irritating online marketing practice that I’ve seen all too often.  It’s the multiple part thank you page.  Here’s how it works: Read the rest of this entry

Why Social Bookmarking May Be Important To Your Business

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I had a long discussion with a fellow online business owner yesterday about social bookmarking… and they just didn’t get it.  They didn’t understand the impact that social bookmarking could have on their business and their traffic, especially in some of the smaller niches.  Then in dawned on me that a lot of online businesses might be missing the boat on this one, so I found a video that explains it all in simple English.

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Answers eMagazine – March Edition Now Available!

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March Answers eMagazineJust a quick post today to let you know that the March Edition of Answers eMagazine is available for download at:  http://imarketingwatch.com/emagazine-archive/

This month’s issue focuses mainly on keywords, why you need them, what to do with them, how to integrate them, etc. 

We’ve also included an article about merchant accounts… and why the vast majority of online businesses don’t need one.  It’s a very informative issue!

In addition, we’ve been having some technical issues on this blog… so if you got sent multiple notices about past posts, just ignore them.  I’m sorry for the inconvenience!

Are You Leaving Money On The Table?

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Hopefully today’s post will get you thinking about what you can do to actually boost your profit from each and every one of your customers.  After all, you’ve spent considerable time and money working to acquire your customers through your lead generation and marketing efforts, but what’s the lifetime value of each one of your customers?

If you’re like most online business owners, you probably never really thought about it… but it’s an important question you should ask yourself.

Why?  Because if you only sell to each one of your customers one time, then you are leaving a lot of money on the table and greatly lowering the lifetime value of each one of your customers.  Let me explain the whole concept of lifetime value by putting some real numbers on it. Read the rest of this entry